Privacy policy
Effective Date: February 2026
1. INTRODUCTION
MAXXING LLC (“we,” “us,” or “our”) operates the website trymaxxing.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, sign up for our email or SMS marketing, or otherwise interact with us.
We are committed to protecting your privacy and complying with applicable data protection laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), and other applicable state privacy laws.
By using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Site.
2. INFORMATION WE COLLECT
2.1 Information You Provide Directly
We collect personal information that you voluntarily provide when you:
• Make a purchase: Name, email address, phone number, billing address, shipping address, payment information (processed by our payment providers)
• Create an account: Name, email address, password
• Subscribe to marketing: Email address, phone number (for SMS), marketing preferences
• Contact us: Name, email address, phone number, message content
• Leave a review: Name, review content, rating
2.2 Information Collected Automatically
When you visit our Site, we automatically collect certain information through cookies, pixels, and similar tracking technologies:
• Device and browser information: IP address, browser type and version, operating system, device identifiers
• Usage data: Pages visited, time spent on pages, click behavior, referring URLs, search queries on our Site
• Location data: Approximate geographic location based on IP address
• Transaction data: Products viewed, added to cart, and purchased
2.3 Information from Third Parties
We may receive information about you from third-party sources, including our payment processors (Shopify Payments/Stripe, PayPal, Shop Pay), advertising partners, and analytics providers.
3. COOKIES AND TRACKING TECHNOLOGIES
We use the following cookies, pixels, and tracking technologies on our Site:
3.1 Essential Cookies
These cookies are necessary for the Site to function and cannot be switched off. They include Shopify session cookies, cart cookies, and security cookies.
3.2 Analytics Cookies
Google Analytics: We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects information such as pages visited, time on site, and traffic sources. Google may use this data in accordance with its own privacy policy. You can opt out by installing the Google Analytics Opt-Out Browser Add-on.
3.3 Advertising and Remarketing Cookies
Google Ads / Google Remarketing: We use Google Ads remarketing tags and conversion tracking to serve targeted advertisements to users who have previously visited our Site. Google uses cookies to serve ads based on your prior visits. You can manage your ad preferences at Google Ads Settings (adssettings.google.com) or opt out via the Network Advertising Initiative (optout.networkadvertising.org).
Meta (Facebook/Instagram) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, to serve targeted ads, and to build custom audiences. The Meta Pixel collects data including your IP address, cookie identifiers, pages visited, actions taken (such as product views and purchases), and device information. This data is shared with Meta Platforms, Inc. for advertising purposes. You can manage your ad preferences at facebook.com/adpreferences or opt out through your device settings.
TikTok Pixel: We use the TikTok Pixel to track conversions, optimize ads, and build audiences for advertising on TikTok. The TikTok Pixel collects IP addresses, cookie IDs, page URLs, actions taken on our Site, and device information. Cookies placed by TikTok remain active for up to 13 months. This data is shared with TikTok Inc. You can manage your preferences via TikTok’s privacy settings or by visiting tiktok.com/legal/page/global/tiktok-website-cookies-policy.
3.4 Email and SMS Marketing Tracking
Klaviyo: We use Klaviyo to manage our email and SMS marketing. Klaviyo tracks email opens, click-through rates, and engagement data to personalize marketing communications and measure campaign effectiveness. For SMS marketing, we may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including platform providers, carriers, and delivery vendors.
3.5 Managing Cookies
You can manage or disable cookies through your browser settings. Please note that disabling essential cookies may impair Site functionality. We also provide a cookie consent banner that allows you to accept or reject non-essential cookies when you first visit our Site. Non-essential tracking pixels are blocked until you provide consent.
4. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
• To process and fulfill your orders, including shipping and payment processing
• To communicate with you about your orders, account, and customer service inquiries
• To send marketing communications via email and SMS (with your consent)
• To personalize your experience and provide product recommendations
• To serve targeted advertising through Google, Meta, and TikTok
• To analyze Site usage and improve our products, services, and Site experience
• To detect and prevent fraud, unauthorized transactions, and other illegal activities
• To comply with legal obligations and enforce our Terms of Service
5. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information for monetary consideration. We may share your information with the following categories of third parties:
• Payment Processors: Shopify Payments (Stripe), PayPal, and Shop Pay process your payment information to complete transactions
• Shipping and Fulfillment: Third-party shipping carriers to deliver your orders
• E-commerce Platform: Shopify Inc. hosts our online store and processes order data on our behalf
• Email and SMS Marketing: Klaviyo Inc. manages our email and SMS campaigns and stores subscriber data
• Advertising Partners: Google LLC, Meta Platforms Inc., and TikTok Inc. receive data through tracking pixels for advertising optimization and measurement
• Analytics: Google LLC (Google Analytics) for website usage analysis
• Legal and Compliance: Law enforcement, government agencies, or other parties when required by law, legal process, or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets
6. YOUR PRIVACY RIGHTS
6.1 California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act:
• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that data, our purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You may request that we delete the personal information we have collected about you, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale/Sharing: You have the right to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising. While we do not sell personal information for monetary consideration, certain sharing of data with advertising partners (Meta Pixel, Google Ads, TikTok Pixel) may constitute “sharing” under the CCPA. You may opt out by clicking the “Do Not Sell or Share My Personal Information” link on our homepage or by using Global Privacy Control (GPC).
• Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of your sensitive personal information to purposes necessary for providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
We honor Global Privacy Control (GPC) signals as valid opt-out requests. To exercise your rights, contact us at support@trymaxxing.com or use the “Do Not Sell or Share My Personal Information” link on our Site. We will verify your identity before processing requests.
Categories of Personal Information Collected in the Past 12 Months:
• Identifiers (name, email, phone, IP address, account name)
• Commercial information (purchase history, products viewed, order details)
• Internet or electronic network activity (browsing history, search history, interactions with our Site and advertisements)
• Geolocation data (approximate location from IP address)
• Inferences drawn from the above (preferences, characteristics, behavior)
6.2 Virginia Residents (VCDPA)
Virginia residents have the right to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of processing for targeted advertising, sale, or profiling. To exercise these rights, contact us at support@trymaxxing.com. You may appeal a denied request by contacting us within 30 days.
6.3 Colorado Residents (CPA) and Connecticut Residents (CTDPA)
Colorado and Connecticut residents have similar rights to access, correct, delete, obtain a portable copy of personal data, and opt out of targeted advertising, sale, and profiling. We honor universal opt-out mechanisms, including Global Privacy Control. To exercise your rights, contact us at support@trymaxxing.com.
6.4 Residents of Other States
Residents of other states with applicable privacy laws (including but not limited to Texas, Oregon, Montana, New Hampshire, Iowa, Indiana, Tennessee, and others enacted by 2026) may have similar rights. We will comply with all applicable state privacy laws. Contact us at support@trymaxxing.com to exercise your rights.
7. EMAIL AND SMS MARKETING
7.1 Email Marketing
If you subscribe to our email list, we will send you promotional emails, product updates, and other marketing communications. You may unsubscribe at any time by clicking the “Unsubscribe” link at the bottom of any marketing email. We comply with the CAN-SPAM Act: all marketing emails include our company name and physical address, accurate subject lines, and a clear opt-out mechanism. We process unsubscribe requests within 10 business days.
7.2 SMS Marketing
If you opt in to receive SMS marketing messages, you consent to receive recurring text messages from MAXXING LLC at the phone number you provided. Message frequency varies. Message and data rates may apply.
Consent is not a condition of purchase. You may opt out at any time by replying STOP to any message. For help, reply HELP or contact us at support@trymaxxing.com.
We comply with the Telephone Consumer Protection Act (TCPA). We obtain express written consent before sending SMS marketing messages. We maintain records of all consent, including the date, time, and method of consent.
8. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:
• Order and transaction data: Retained for 7 years for tax and accounting purposes
• Account data: Retained for as long as your account is active, plus 2 years after account closure
• Marketing data: Retained until you unsubscribe or request deletion
• Analytics data: Google Analytics data is retained for 14 months
9. DATA SECURITY
We implement reasonable technical and organizational security measures to protect your personal information, including SSL encryption for data in transit, secure payment processing through PCI-compliant providers (Shopify Payments/Stripe, PayPal), restricted access controls, and regular security monitoring. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
10. CHILDREN’S PRIVACY
Our Site and products are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at support@trymaxxing.com.
11. DO NOT TRACK SIGNALS
We honor Do Not Track (DNT) browser signals and Global Privacy Control (GPC) signals as opt-out requests for the sale or sharing of personal information under applicable state laws.
12. THIRD-PARTY LINKS
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised “Last Updated” date. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes acceptance of the revised policy.
14. CONTACT US
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a privacy-related concern, please contact us:
MAXXING LLC
Email: support@trymaxxing.com
Phone: (315) 522-6609
Address: 137 East Main Street, STE 7, Gouverneur, NY 13642
For California residents: You may also submit requests via the “Do Not Sell or Share My Personal Information” link on our homepage.