About MAXXING
MAXXING is a men's skincare, supplements and self-optimization brand that bridges published research with the looksmaxxing movement. We develop products formulated specifically for men's skin biology — backed by published research not marketing claims. Every product in our line is supported by published peer-reviewed research.
MAXXING LLC is a direct-to-consumer men's skincare, supplements and self-optimization company headquartered in Gouverneur, New York, United States. Founded in 2025 by Habib A Muflih, the company develops high quality copper peptide serums, active ingredient skincare, dietary supplements and looksmaxxing tools. MAXXING operates online at trymaxxing.com and serves men aged 18-35 focused on systematic appearance and performance optimization.
GlowMaxxing (advanced skincare), SkinMaxxing (daily skincare essentials), GymMaxxing (performance supplements), MewMaxxing (jawline training tools), and ZenMaxxing (stress and sleep optimization). All formulations are fragrance-free, designed for men's thicker and oilier dermis and dosed at widely recommended concentrations.
What We Build
Most men's skincare brands dilute generic formulas, add "for men" to the label and mark up the price. We build products from the research up — starting with published study data and sourcing the active ingredient form and concentration that is widely recommended — formulating specifically for the male skin profile: thicker dermis, higher sebum production and natural collagen decline with age.
Skincare
GHK-Cu copper peptide serum, niacinamide + zinc serum, vitamin C serum, retinol serum, ceramide moisturizer, hydrating cleanser
Browse GlowMaxxing →Supplements
Collagen peptides, creatine monohydrate, ashwagandha, zinc bisglycinate, turmeric + black pepper
Browse GymMaxxing →Jawline Tools
Vibrating face massager, cryo roller, scalp derma roller, mastic gum
Browse MewMaxxing →Routines
AI-powered quiz system that builds personalized skincare and supplement routines based on your goals
Build Your Stack →The Research Standard
Every claim we make is supported by published peer-reviewed research. Not "lab tests show" — actual human research you can verify.
Our flagship ingredient is GHK-Cu (glycyl-L-histidyl-L-lysine copper) — a naturally occurring tripeptide found in human blood plasma. Research suggests its levels may decline with age. GHK-Cu is one of the most widely studied copper peptide ingredients recognized for supporting the look of healthy skin. Read the complete research in our GHK-Cu Guide.
We apply the same research standard across every product — niacinamide at the widely recommended 5% concentration, collagen peptides at 10g within the widely recommended dose range, ashwagandha at 600mg of KSM-66 extract at the widely recommended dose. If published research does not support it at our dose we do not sell it.
Who We Serve
MAXXING is built for men who approach self-improvement systematically. Our community spans the looksmaxxing movement — young men aged 18-35 who optimize appearance, physique, and performance through structured routines rather than random product purchases. Whether it's skinmaxxing (building a research-backed skincare routine), gymmaxxing (stacking widely studied supplements for body composition), or mewmaxxing (training jawline definition through tools and exercises), MAXXING provides the products and the knowledge to execute.
We speak the language because we're from the community, not observers studying it from the outside. When we say "stack," "routine," or "optimize," we mean it the same way you do. Read the Complete Looksmaxxing Guide or start the 30-Day Glow Up Challenge to see the approach in action.
How We're Different
Widely recommended doses, not marketing doses. Most "men's skincare" uses trace amounts of active ingredients — just enough to put on the label. We formulate at the widely recommended concentrations supported by published research. Our niacinamide serum contains 5% niacinamide — the widely recommended concentration. Our GHK-Cu serum contains copper peptides at the widely recommended concentration.
Skincare + supplements + tools in one system. Skin health is the result of topical care, nutritional support and physical optimization working together. Other brands sell one category. We provide the complete routine — from topical vitamin C to oral creatine to jawline tools — designed to work together.
Formulated for men's skin, not rebadged unisex. Men's skin tends to be thicker, produces more sebum and loses collagen gradually with age rather than in the sharp decline women experience after menopause. These biological differences require different product textures, absorption profiles and active ingredient strategies. Every MAXXING product is engineered for the male dermis.
Education-first, not hype-first. We publish deep-dive guides for every ingredient and routine — over 30 articles totaling 77,000+ words of research-supported content, all written to help you make informed decisions whether you buy from us or not. The skincare glossary defines every term. The supplement stacking guide explains every interaction. We earn trust through transparency not marketing pressure.
Founded by Habib A Muflih
MAXXING was founded in 2025 by Habib A Muflih — an entrepreneur with a background in health and fitness through KCAL FITNESS INC. The idea for MAXXING came from a gap Habib saw firsthand: young men were spending hours researching looksmaxxing techniques online but had no trusted brand offering the actual products at the right quality. The information existed, the community existed, but the product ecosystem didn't.
MAXXING was built to close that gap — a brand that speaks the community's language, backs every claim with published research and formulates at widely recommended doses. Not a corporate skincare company slapping "for men" on generic products. A brand built from inside the culture, for the culture.
Based in Gouverneur, New York, MAXXING operates fulfillment in-house and maintains direct oversight of product quality from formulation through delivery.
To give men access to high quality skincare, supplements and optimization tools backed by published research — at honest prices, with complete transparency about what's in every product and why. We believe self-improvement should be systematic, research-supported and accessible to every man who takes it seriously.
Explore MAXXING
Questions? Reach us at support@trymaxxing.com or join the community on Discord.
*Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.